Unlocking Success: Innovative Education Marketing Strategies for Elementary School Enrollment Growth

Kasmad Hasanudin; Fuad Srinio; Warti'ah

doi:10.59373/kharisma.v3i1.45

Authors

Kasmad Hasanudin Universitas Pesantren Kh. Abdul Chalim Mojokerto Indonesia
Fuad Srinio Sekolah Fakhruddin Wittaya Waeng, Narathiwat, Thailand
Warti'ah Institut Agama Islam Daruttaqwa Gresik, Indonesia

DOI:

https://doi.org/10.59373/kharisma.v3i1.45

Keywords:

Education Marketing, Education Strategy, Primary Schools

Abstract

Building upon the aforementioned principles, SD NU Kaplongan endeavors to consistently deliver top-tier educational services, encompassing excellent facilities, quality assurance, and holistic character development. To complement these efforts, effective marketing strategies and a proficient teaching staff are essential in executing prepared initiatives. This study adopts a qualitative methodology, chosen for its compatibility with existing research and its aptness in analyzing community issues and mitigation efforts. Findings reveal that SD NU Kaplongan's marketing strategy is spearheaded by a dedicated core team responsible for community outreach and program promotion. This includes engagement with the new student admissions committee, followed by a comprehensive four-step marketing approach. The school offers a range of academic and extracurricular programs, yielding notable achievements and preparing students for enrollment in esteemed institutions such as state junior high schools and Madrasah Tasanawiyah. Moreover, promotional activities are extensively conducted through various channels, particularly leveraging social media platforms and alumni networks. Additionally, the school actively engages in community-oriented initiatives, organizing events such as competitions and religious activities to foster social cohesion and outreach.

Downloads

Download data is not yet available.

References

Alimohammadlou, M., & Eslamloo, F. (2016). Relationship between Total Quality Management, Knowledge Transfer and Knowledge Diffusion in the Academic Settings. Procedia - Social and Behavioral Sciences, 230, 104–111. https://doi.org/10.1016/j.sbspro.2016.09.013

Alwi, M., & Mumtahana, L. (2023). The Principal’s Strategy in Improving the Quality of Teacher Performance in the Learning Process in Islamic Elementary Schools. Kharisma: Jurnal Administrasi Dan Manajemen Pendidikan, 2(1), 66–78. https://doi.org/10.59373/kharisma.v2i1.18

António Porfírio, J., Augusto Felício, J., Carrilho, T., & Jardim, J. (2023). Promoting entrepreneurial intentions from adolescence: The influence of entrepreneurial culture and education. Journal of Business Research, 156, 113521. https://doi.org/10.1016/j.jbusres.2022.113521

Anwar, K., Rahman, A., Nurwahidin, M., Sutrisno, S., & Saputra, N. (2023). The Influence of School Culture and Work Motivation on School Quality in Vocational Schools. Tafkir: Interdisciplinary Journal of Islamic Education, 4(3), 430–445. https://doi.org/10.31538/tijie.v4i3.661

Aprilianto, A., & Fatikh, A. (2024). Implikasi Teori Operant Conditioning terhadap Perundungan di Sekolah. Urwatul Wutsqo: Jurnal Studi Kependidikan Dan Keislaman, 13(1), 77–88. https://doi.org/10.54437/urwatulwutsqo.v13i1.1332

Atstsaury, S., Hadiyanto, H., & Supian, S. (2024). Principal’s Strategy to Improve Teachers Professional Competence. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 5(1), 1–10. https://doi.org/10.31538/munaddhomah.v5i1.775

Azizah, M., Jariah, S., & Aprilianto, A. (2023). Pembentukan Karakter Religius Siswa Melalui Pembelajaran Pendidikan Agama Islam di Sekolah Menengah Kejuruan. Ngaos: Jurnal Pendidikan Dan Pembelajaran, 1(1), 29–45.

Bahri, S., & Arafah, N. (2020). Analisis Manajemen SDM Dalam Mengembangkan Strategi Pembelajaran Di Era New Normal. Tafkir: Interdisciplinary Journal of Islamic Education, 1(1), 20–40. https://doi.org/10.31538/tijie.v1i1.2

Charina, A., Kurnia, G., Mulyana, A., & Mizuno, K. (2022). Sustainable Education and Open Innovation for Small Industry Sustainability Post COVID-19 Pandemic in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 215. https://doi.org/10.3390/joitmc8040215

Evan, E. S., & Rahmat. (2023). Nilai-Nilai Pendidikan Multikultural Pada Budaya Sakai Sambayan Dalam Menumbuh Kembangkan Sikap Toleransi Masyarakat Lampung Pepadun. Academicus: Journal of Teaching and Learning, 2(1), 22–27. https://doi.org/10.59373/academicus.v2i1.11

Hakim, M. N., & Jamal, M. S. A. N. (2021). Gaya Dan Strategi Ketua Yayasan Dalam Membentuk Loyalitas Dan Komitmen Pendidik. Chalim Journal of Teaching and Learning (CJoTL), 1(2), 169–181.

Haq, A. M., & Roesminingsih, E. (2024). Situational Leadership Skills of Foundation Heads in Human Resource Development for Early Childhood Education. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 5(1), 26–40. https://doi.org/10.31538/munaddhomah.v5i1.545

Iffah, F., & Fauziyah, Y. (2021). Marketing Management of Boarding School in Increasing Community Interest. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 309–322. https://doi.org/10.31538/ndh.v6i2.1574

Karakose, T., Polat, H., & Papadakis, S. (2021). Examining Teachers’ Perspectives on School Principals’ Digital Leadership Roles and Technology Capabilities during the COVID-19 Pandemic. Sustainability, 13(23), 13448. https://doi.org/10.3390/su132313448

Kotler, P., & Fox, K. F. A. (1985). Strategic Marketing for Educational Institutions. Prentice-Hall.

Miles, M. B., Huberman, A. M., & Saldana, J. (2018). Qualitative Data Analysis: A Methods Sourcebook. SAGE Publications.

Moleong, L. J. (1989). Metodologi penelitian kualitatif. Remadja Karya.

Nilda, N., Hifza, H., & Ubabuddin, U. (2020). Peran Kepala Sekolah Sebagai Supervisor dalam Meningkatkan Kinerja Guru Pendidikan Agama Islam Sekolah Dasar. Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 3(1), 12–18.

Nitami, T., & Mubarok, A. A. S. A. A. (2023). Pengaruh Asupan Gizi Terhadap Tingkat Kecerdasan Linguistik dan Intrapersonal Anak di RA Kafala Mergosari Tarik Sidoarjo. Academicus: Journal of Teaching and Learning, 2(2), 86–92. https://doi.org/10.59373/academicus.v2i2.20

Rofiq, A., & Khoirinnada, N. A. (2024). Pengaruh Menghafal Al-Qur’an Terhadap Kecerdasan Emosional Siswa. Ngaos: Jurnal Pendidikan Dan Pembelajaran, 2(1), 33–43. https://doi.org/10.59373/ngaos.v2i1.8

Sa’adah, S., Syafi’i, I., Khamim, N., & Muid, A. (2023). Implementation of Islamic Religious Education Learning In Improving Students’ Morals. Chalim Journal of Teaching and Learning, 3(2), 111–117. https://doi.org/10.31538/cjotl.v3i2.924

Sari, E. A., & Wijaya, L. S. (2020). Strategi Promosi Melalui Direct Marketing Untuk Meningkatkan Jumlah Mahasiswa Baru. Jurnal Ilmu Komunikasi, 17(1), 16. https://doi.org/10.31315/jik.v17i1.2608

Setyorini, E. T., & Khuriyah, K. (2023). The Influence of Teacher Professionalism and Creativity on Student Motivation in Madrasah Ibtidaiyah. Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 6(1), 40–47. https://doi.org/10.54069/attadrib.v6i1.374

Thomaidou Pavlidou, C., & Efstathiades, A. (2021). The effects of internal marketing strategies on the organizational culture of secondary public schools. Evaluation and Program Planning, 84, 101894. https://doi.org/10.1016/j.evalprogplan.2020.101894

Varouchas, E., Sicilia, M.-Á., & Sánchez-Alonso, S. (2018). Academics’ Perceptions on Quality in Higher Education Shaping Key Performance Indicators. Sustainability, 10(12), 4752. https://doi.org/10.3390/su10124752

Wahab, A. F., Khamidi, A., & Wardoyo, D. T. W. (2022). Marketing Mix Stategy at Mamba`ul Ma`arif Islamic Boarding School Jombang. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 7(1), 125–134. https://doi.org/10.31538/ndh.v7i1.1817

WAHJOSUMIDJO. (2010). Kepemimpinan kepala sekolah: Tinjauan teoritik dan permasalahannya. Jakarta: Rajawali Pers.